You may think that you need to hire a video producer or purchase fancy editing software to make the most of this medium.īut, there are plenty of easy to use video editing tools available! And, most of them can be used directly from your smartphone! Instagram videos also help you to stand out among the thousands of static image posts that users scroll through each day.Īlthough posting Instagram videos can offer plenty of benefits to your brand, it can seem like a difficult task (especially if you don’t have video editing experience). You can post video content to your feed or via Instagram Stories to capture your audience’s attention. With branded Instagram videos you can share your brand’s unique story and establish emotional connections with your audience members. Posting Instagram videos can boost your engagement rates and make your account seem more personable and credible. Creating killer content should be a top priority if you want to grow your Instagram following.Īlthough Instagram rose to popularity as a photo-sharing app, it’s important to mix up your content by posting videos as well.
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